If you want to market your design services to millennials, you’re going to have to re-design your marketing strategy. Although four out of five retailers attribute nearly 50% of their sales to baby boomers, there is still a significant portion of sales that is attributed to millennials.
But who are millennials, anyway? The estimated 75.7 million were born between 1981 and 1997. They’re the future of the economy, and they dominate the realm of online referrals. If you want your design business to grow, you’ll have to up your digital marketing game to reach millennials.
Read on to learn how to market and sell your design services to millennials vs. baby boomers.
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If you don’t have a website, you won’t reach millennials. Period. In the United States alone, millennials spent an average of on social networks/services in 2017 (not counting other types of Internet usage). If you don’t have a website where you can promote your services, that means you potentially won’t be reaching 73 million American millennials.
Creating a website is crucial for the success of your business, and it’s one of the best ways to market and sell to millennials. If you’re an interior designer or a remodeler, you’ll find the basics of website marketing in Marketing 101 for Interior Designers or Marketing 101 for Remodelers.
Social media campaigns
You need to integrate social media into your marketing campaigns. You can do so by focusing strategic efforts on Facebook and Twitter and by creating unique social sharing opportunities around news, trends, flash sales, and relevant offers.
Most buyers under the age of 40 will discover your business for the first time by either running a Google search or by finding your content on social media. It is important to have a strong social presence in order to target and reach millennials – keep in mind that there is no such thing as cold-calling for this group, so strengthening your digital presence is a must.
Online reviews are vital to any company that wants to reach millennials. According to Adweek, 93% of millennials rely on blogs and customer reviews before making a purchase, and 77% trust reviews left on brand websites. Once you’ve established or revamped your website, make sure you have a dedicated section for customer reviews. If you offer great service, it’ll be reflected online and will encourage others to contact you for their next project.
You can also encourage your clients to leave a review on your social media channels, because millennials spend a lot of their time researching products and services both through Google searches and through social media searches. The more positive reviews you have, the better. And if you get negative reviews, it will help you work on your weak points.
Email marketing plays a significant role in marketing and selling to millennials. Don’t get us wrong – we don’t recommend flooding people’s inboxes with spammy emails four times a week. If you have a blog on your website, you can collect email addresses with a sign-up form and you can send out emails that contain relevant and truly interesting content once or twice a month.
If you have a special promotion on your services that you’d like to share, you can send out emails to your followers. But be careful not to constantly bombard them, because millennials are weary of that type of behavior from businesses.
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